1. Initial meeting and needs analysis
Together, they determine the goals of the website and the target customer base.
Enzo will provide a document presenting the tree structure (content architecture) of the website. Enzo ensures that the proposed structure is complementary to the SEO strategy.
Then, you have to decide on the desired autonomy, the type of updates and the frequency of these. Depending on the result, two options are offered: the installation of a content management system or the purchase of an annual bank of hours from the Enzo update service.
2. Planning the web project
Before moving on to the graphic design and programming stages, it is essential to determine certain elements. It is first necessary to determine the referencing strategies to be put in place.
Once the plan has been developed, Enzo will propose a document presenting the tree structure (content architecture) of the website. Enzo ensures that the proposed structure is complementary to the SEO strategy.
Subsequently, functional models (“wireframe”) will be developed for each standard page of the website. Once completed, the models will be presented to the client. These documents will then be validated and modified if necessary in collaboration with the client.
Then, a hosting package that matches your current and future needs is chosen. Finally, if you have opted for a content management system , this is when it will be chosen between WordPress or the content management system created by Enzo.
4. Design and production
This step is more technical. This is when the visual design begins. One or two models are presented to the client. Once the graphic style has been chosen, the integration and programming of the website itself begins. This is when interactions, animations, forms, etc. are created.
5. Quality checks
Once the programming stage is complete, the quality control phase begins. This is where the Enzo team makes sure the website looks great on all supported browsers, both desktop and mobile platforms depending on what you choose. Enzo also validates that all links on the website are functional, that forms send emails correctly, that data is saved in the database, etc.
Once the website has passed all the quality checks, it is now time to put the website online. When everything is finished, Enzo validates certain elements again: broken links, forms, data, etc.
7. Website Promotion and Tracking
It is possible to launch the Facebook page, the Google+ page as well as the Twitter account according to the developed launch strategy. It is now necessary to publicize the site via social networks, create an event, advertise, etc.
It is also important to follow up once the project has been launched: SEO positioning reports , validation of statistics. If necessary, some adjustments can be made to the website.